You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Automobile Buyer after the Purchase
Gerald D. Bell
Journal of Marketing
Vol. 31, No. 3 (Jul., 1967), pp. 12-16
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1249023
Page Count: 5
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Customer satisfaction after the purchase is a key factor in brand loyalty. Marketing managers are becoming keenly interested in how a new purchaser feels after buying. In this study, an analysis is made of how a new car buyer feels about his purchase after it is completed. What factors determine the reactions of a customer when he begins living with his new car? This article explores the effect of customers' personalities in relation to salesmen's persuasion attempts upon consumers' post-purchase satisfaction.
Journal of Marketing © 1967 American Marketing Association