You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Marketing Snags and Fallacies
Journal of Marketing
Vol. 30, No. 3 (Jul., 1966), pp. 1-5
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1249080
Page Count: 5
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
This article is based on an address by Leo Burnett, head of one of the largest advertising agencies, when he was named 1966 Marketing Man of the Year by the Chicago Chapter of the American Marketing Association. Mr. Burnett feels that marketing men are handicapped by five major fallacies. But he points with pride as well as views with alarm-he has some constructive suggestions for the field of marketing.
Journal of Marketing © 1966 American Marketing Association