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Management Responsibilities Facing the Wholesale Grocer

William Applebaum
Journal of Marketing
Vol. 28, No. 3 (Jul., 1964), pp. 68-73
DOI: 10.2307/1249162
Stable URL: http://www.jstor.org/stable/1249162
Page Count: 6
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Management Responsibilities Facing the Wholesale Grocer
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Abstract

The world of the grocery wholesaler has changed and is continuing to change dramatically. What are the objectives of the marketer in this area? What are his responsibilities and how should he meet them? In discussing these questions as they apply to the food-distribution industry, the author hits upon background, objectives, and responsibilities that apply to other areas of business enterprise as well. He also constructs a "model" grocery wholesaler whose behavior reflects how management could face its responsibilities.

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