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New Reasoning in Choosing a Warehouse Location
Irvin R. Whiteman
Journal of Marketing
Vol. 28, No. 1 (Jan., 1964), pp. 38-43
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1249224
Page Count: 6
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Should a company in need of additional warehouse space expand in already crowded quarters or pack up and move to more copious surroundings? Optimum solution of such a problem involves candid appraisal of the present and wise prediction of future needs. That such a decision cannot be made by hunch or crystal ball is apparent. But how should it be made? In this article, the author shows how a Los Angeles distributor assigned values to various warehouse location considerations to work out the expansion problem.
Journal of Marketing © 1964 American Marketing Association