You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
New Reasoning in Choosing a Warehouse Location
Irvin R. Whiteman
Journal of Marketing
Vol. 28, No. 1 (Jan., 1964), pp. 38-43
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1249224
Page Count: 6
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Should a company in need of additional warehouse space expand in already crowded quarters or pack up and move to more copious surroundings? Optimum solution of such a problem involves candid appraisal of the present and wise prediction of future needs. That such a decision cannot be made by hunch or crystal ball is apparent. But how should it be made? In this article, the author shows how a Los Angeles distributor assigned values to various warehouse location considerations to work out the expansion problem.
Journal of Marketing © 1964 American Marketing Association