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Determinant Buying Attitudes: Meaning and Measurement
James H. Myers and Mark I. Alpert
Journal of Marketing
Vol. 32, No. 4 (Oct., 1968), pp. 13-20
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1249332
Page Count: 8
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Which attitudes are related to purchasing decisions? In this article the authors argue that out of many possible attitudes only a few really relate to or "determine" buying behavior. These attitudes are defined in this article and methods of measuring them are discussed.
Journal of Marketing © 1968 American Marketing Association