You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Determinant Buying Attitudes: Meaning and Measurement
James H. Myers and Mark I. Alpert
Journal of Marketing
Vol. 32, No. 4 (Oct., 1968), pp. 13-20
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1249332
Page Count: 8
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Which attitudes are related to purchasing decisions? In this article the authors argue that out of many possible attitudes only a few really relate to or "determine" buying behavior. These attitudes are defined in this article and methods of measuring them are discussed.
Journal of Marketing © 1968 American Marketing Association