Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

Determinant Buying Attitudes: Meaning and Measurement

James H. Myers and Mark I. Alpert
Journal of Marketing
Vol. 32, No. 4 (Oct., 1968), pp. 13-20
DOI: 10.2307/1249332
Stable URL: http://www.jstor.org/stable/1249332
Page Count: 8
  • Read Online (Free)
  • Download ($24.00)
  • Subscribe ($19.50)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Determinant Buying Attitudes: Meaning and Measurement
Preview not available

Abstract

Which attitudes are related to purchasing decisions? In this article the authors argue that out of many possible attitudes only a few really relate to or "determine" buying behavior. These attitudes are defined in this article and methods of measuring them are discussed.

Page Thumbnails

  • Thumbnail: Page 
13
    13
  • Thumbnail: Page 
14
    14
  • Thumbnail: Page 
15
    15
  • Thumbnail: Page 
16
    16
  • Thumbnail: Page 
17
    17
  • Thumbnail: Page 
18
    18
  • Thumbnail: Page 
19
    19
  • Thumbnail: Page 
20
    20