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The Cooperative-Based Marketing System in Tanganyika
Gerald Albaum and Gilbert L. Rutman
Journal of Marketing
Vol. 31, No. 4, Part 1 (Oct., 1967), pp. 54-58
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1249467
Page Count: 5
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This article examines the distribution system that is being developed in Tanganyika. This development should be of interest to people concerned with marketing systems as it may very well be the model upon which other developing nations base their domestic distribution systems.
Journal of Marketing © 1967 American Marketing Association