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The Cooperative-Based Marketing System in Tanganyika

Gerald Albaum and Gilbert L. Rutman
Journal of Marketing
Vol. 31, No. 4, Part 1 (Oct., 1967), pp. 54-58
DOI: 10.2307/1249467
Stable URL: http://www.jstor.org/stable/1249467
Page Count: 5
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Cooperative-Based Marketing System in Tanganyika
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Abstract

This article examines the distribution system that is being developed in Tanganyika. This development should be of interest to people concerned with marketing systems as it may very well be the model upon which other developing nations base their domestic distribution systems.

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