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Consumer Protection Via Self-Regulation

Louis L. Stern
Journal of Marketing
Vol. 35, No. 3 (Jul., 1971), pp. 47-53
DOI: 10.2307/1249789
Stable URL: http://www.jstor.org/stable/1249789
Page Count: 7
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Consumer Protection Via Self-Regulation
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Abstract

What should be the roles of government, business, and consumers in consumer protection? The author discusses the limitations of government and business in consumer-protection efforts. He also raises the question of whether self-regulation can or should deal with social issues.

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