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Consumer Research: A State of the Art Review

Jacob Jacoby
Journal of Marketing
Vol. 42, No. 2 (Apr., 1978), pp. 87-96
DOI: 10.2307/1249890
Stable URL: http://www.jstor.org/stable/1249890
Page Count: 10
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Consumer Research: A State of the Art Review
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Abstract

This author finds much of current theory and methodology lacking in fundamental research-strong medicine!

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