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Observation of Parent-Child Interaction in Supermarket Decision-Making

Charles K. Atkin
Journal of Marketing
Vol. 42, No. 4 (Oct., 1978), pp. 41-45
DOI: 10.2307/1250084
Stable URL: http://www.jstor.org/stable/1250084
Page Count: 5
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Observation of Parent-Child Interaction in Supermarket Decision-Making
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