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Changes in Distributive Institutions
William R. Davidson
Journal of Marketing
Vol. 34, No. 1 (Jan., 1970), pp. 7-10
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250286
Page Count: 4
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Massive changes are taking place among firms in the distributive industries. These changes are as much qualitative as quantitative and defy objective appraisal on the basis of conventional data sources. The author identifies six major interrelated changes and comments about their managerial and research implications.
Journal of Marketing © 1970 American Marketing Association