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Guidelines for Warranty Service after Sale
Journal of Marketing
Vol. 34, No. 1 (Jan., 1970), pp. 63-67
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250297
Page Count: 5
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Warranty service after sale is causing severe problems for marketing managers because the number of appliances and automobiles is growing more rapidly than human populations while service facilities and profits lag behind. This paper offers guidelines for a positive warranty program. The article is based on intensive interviews with consumer, government, and trade representatives.
Journal of Marketing © 1970 American Marketing Association