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Guidelines for Warranty Service after Sale

George Fisk
Journal of Marketing
Vol. 34, No. 1 (Jan., 1970), pp. 63-67
DOI: 10.2307/1250297
Stable URL: http://www.jstor.org/stable/1250297
Page Count: 5
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Guidelines for Warranty Service after Sale
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Abstract

Warranty service after sale is causing severe problems for marketing managers because the number of appliances and automobiles is growing more rapidly than human populations while service facilities and profits lag behind. This paper offers guidelines for a positive warranty program. The article is based on intensive interviews with consumer, government, and trade representatives.

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