You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
A Comparison of Japanese and U. S. Attitudes toward Foreign Products
Journal of Marketing
Vol. 34, No. 1 (Jan., 1970), pp. 68-74
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250298
Page Count: 7
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
How are U. S. products perceived by foreign consumers? How do these product images affect international marketing strategies? What are the relationships between the "country product" image and international marketing strategies? These questions are of concern to all engaged in international business. This study measures the cross-cultural image of "made in..." products as perceived by both Japanese and U. S. businessmen.
Journal of Marketing © 1970 American Marketing Association