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A Comparison of Japanese and U. S. Attitudes toward Foreign Products

Akira Nagashima
Journal of Marketing
Vol. 34, No. 1 (Jan., 1970), pp. 68-74
DOI: 10.2307/1250298
Stable URL: http://www.jstor.org/stable/1250298
Page Count: 7
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
A Comparison of Japanese and U. S. Attitudes toward Foreign Products
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Abstract

How are U. S. products perceived by foreign consumers? How do these product images affect international marketing strategies? What are the relationships between the "country product" image and international marketing strategies? These questions are of concern to all engaged in international business. This study measures the cross-cultural image of "made in..." products as perceived by both Japanese and U. S. businessmen.

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