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Assessing the Quality of Industrial Products
Phillip D. White and Edward W. Cundiff
Journal of Marketing
Vol. 42, No. 1 (Jan., 1978), pp. 80-86
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250332
Page Count: 7
You can always find the topics here!Topics: Purchasing, Marketing, Market prices, Prices, Manufacturing industries, Marketing management, Stereotypes, Industrial management, Industrial products, Industrial marketing
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Empirical research on the psychological impact of price and country of manufacture on professional purchasing decisions.
Journal of Marketing © 1978 American Marketing Association