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The Consumer Product Safety Act: A Special Case in Consumerism
Walter Jensen, Jr., Edward M. Mazze and Duke Nordlinger Stern
Journal of Marketing
Vol. 37, No. 4 (Oct., 1973), pp. 68-71
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250361
Page Count: 4
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What is being done to protect the consumer from hazardous products? This article reports on new federal legislation concerning consumer product safety. It examines the implications of this legislation for the manufacturer and the consumer.
Journal of Marketing © 1973 American Marketing Association