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Outreach of Consumers and the Modernization of Urban Food Retailing in Developing Countries

Arieh Goldman
Journal of Marketing
Vol. 38, No. 4 (Oct., 1974), pp. 8-16
DOI: 10.2307/1250386
Stable URL: http://www.jstor.org/stable/1250386
Page Count: 9
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Outreach of Consumers and the Modernization of Urban Food Retailing in Developing Countries
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Abstract

The introduction of modern supermarkets into low-income areas is a major aspect of most programs aimed at improving the conditions of consumers in developing countries. In this article, Goldman analyzes some of the reasons for the limited success of this approach and discusses implications for government and business actions in this area.

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