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Outreach of Consumers and the Modernization of Urban Food Retailing in Developing Countries
Journal of Marketing
Vol. 38, No. 4 (Oct., 1974), pp. 8-16
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250386
Page Count: 9
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The introduction of modern supermarkets into low-income areas is a major aspect of most programs aimed at improving the conditions of consumers in developing countries. In this article, Goldman analyzes some of the reasons for the limited success of this approach and discusses implications for government and business actions in this area.
Journal of Marketing © 1974 American Marketing Association