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Why Do People Shop?

Edward M. Tauber
Journal of Marketing
Vol. 36, No. 4 (Oct., 1972), pp. 46-49
DOI: 10.2307/1250426
Stable URL: http://www.jstor.org/stable/1250426
Page Count: 4
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Why Do People Shop?
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Abstract

Do people shop simply to make purchases? Are some shopping trips motivated by considerations that are unrelated to an actual purchase? The results of an exploratory study of shopper motivation suggest that a person may shop for many reasons other than his or her need for products or services.

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