You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The FTC Improvement Act
Gerald G. Udell and Philip J. Fischer
Journal of Marketing
Vol. 41, No. 2 (Apr., 1977), pp. 81-86
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250638
Page Count: 6
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
The FTC Improvement Act of 1975 may well prove to be the most radical piece of consumer legislation enacted since 1914. The purpose of Congress is clear: to provide the FTC with the statutory authority to fully protect consumers. Will the FTC use its new powers effectively and wisely?
Journal of Marketing © 1977 American Marketing Association