You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Market Expansion Strategies in Multinational Marketing
Igal Ayal and Jehiel Zif
Journal of Marketing
Vol. 43, No. 2 (Spring, 1979), pp. 84-94
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250744
Page Count: 11
You can always find the topics here!Topics: Marketing, Portfolio diversification, Sales strategies, Market concentration, Economic growth rate, Investment strategies, Product lines, S curves, International markets, Control systems
Were these topics helpful?See something inaccurate? Let us know!
Select the topics that are inaccurate.
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
This paper presents a framework for planning and evaluation of multinational expansion strategies focusing on the rate of entry into new markets and the allocation of efforts among markets. Two major and opposing strategies are presented and compared: market diversification and market concentration. The factors affecting the choice of strategies are analyzed and illustrated by examples.
Journal of Marketing © 1979 American Marketing Association