You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Marketing Applications of MDS: Assessment and Outlook
Paul E. Green
Journal of Marketing
Vol. 39, No. 1 (Jan., 1975), pp. 24-31
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250799
Page Count: 8
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
MDS techniques have now reached a mature stage in development and application to marketing. Green takes a critical look at the early promises of the methodology, and points out problems still to be solved and potentials still to be realized.
Journal of Marketing © 1975 American Marketing Association