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Marketing Applications of MDS: Assessment and Outlook

Paul E. Green
Journal of Marketing
Vol. 39, No. 1 (Jan., 1975), pp. 24-31
DOI: 10.2307/1250799
Stable URL: http://www.jstor.org/stable/1250799
Page Count: 8
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Marketing Applications of MDS: Assessment and Outlook
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Abstract

MDS techniques have now reached a mature stage in development and application to marketing. Green takes a critical look at the early promises of the methodology, and points out problems still to be solved and potentials still to be realized.

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