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Marketing Applications of MDS: Assessment and Outlook
Paul E. Green
Journal of Marketing
Vol. 39, No. 1 (Jan., 1975), pp. 24-31
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250799
Page Count: 8
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MDS techniques have now reached a mature stage in development and application to marketing. Green takes a critical look at the early promises of the methodology, and points out problems still to be solved and potentials still to be realized.
Journal of Marketing © 1975 American Marketing Association