You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Toward a New Concept of Sales Management
Leslie M. Dawson
Journal of Marketing
Vol. 34, No. 2 (Apr., 1970), pp. 33-38
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250832
Page Count: 6
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
The prevailing concept of the sales manager's role has changed markedly from the beginning of this century; this is the era of the marketing concept. In this article, the author contends that business is on the threshold of a new era of human and social concern, which will lead to a new sales management concept placing primary emphasis on the total development of human resources.
Journal of Marketing © 1970 American Marketing Association