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The Modern Feminine Life Style
Fred D. Reynolds, Melvin R. Crask and William D. Wells
Journal of Marketing
Vol. 41, No. 3 (Jul., 1977), pp. 38-45
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250936
Page Count: 8
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Results of a 19-page questionnaire mailed to 2,000 women reveal sharp differences between those with "traditional" and those with "modern" orientations.
Journal of Marketing © 1977 American Marketing Association