You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
A Comparative "Made in" Product Image Survey among Japanese Businessmen
Journal of Marketing
Vol. 41, No. 3 (Jul., 1977), pp. 95-100
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1250943
Page Count: 6
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
This study shows the changes that are taking place in attitudes to "Made in U. S. A." compared with similar attitudes toward German, English, and French products.
Journal of Marketing © 1977 American Marketing Association