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A Comparative "Made in" Product Image Survey among Japanese Businessmen

Akira Nagashima
Journal of Marketing
Vol. 41, No. 3 (Jul., 1977), pp. 95-100
DOI: 10.2307/1250943
Stable URL: http://www.jstor.org/stable/1250943
Page Count: 6
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
A Comparative "Made in" Product Image Survey among Japanese Businessmen
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Abstract

This study shows the changes that are taking place in attitudes to "Made in U. S. A." compared with similar attitudes toward German, English, and French products.

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