If you need an accessible version of this item please contact JSTOR User Support

A Comparative "Made in" Product Image Survey among Japanese Businessmen

Akira Nagashima
Journal of Marketing
Vol. 41, No. 3 (Jul., 1977), pp. 95-100
DOI: 10.2307/1250943
Stable URL: http://www.jstor.org/stable/1250943
Page Count: 6
  • Download PDF
  • Cite this Item

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support
A Comparative
Preview not available

Abstract

This study shows the changes that are taking place in attitudes to "Made in U. S. A." compared with similar attitudes toward German, English, and French products.

Page Thumbnails

  • Thumbnail: Page 
95
    95
  • Thumbnail: Page 
96
    96
  • Thumbnail: Page 
97
    97
  • Thumbnail: Page 
98
    98
  • Thumbnail: Page 
99
    99
  • Thumbnail: Page 
100
    100