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The Socially Conscious Consumer

W. Thomas Anderson, Jr. and William H. Cunningham
Journal of Marketing
Vol. 36, No. 3 (Jul., 1972), pp. 23-31
DOI: 10.2307/1251036
Stable URL: http://www.jstor.org/stable/1251036
Page Count: 9
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The Socially Conscious Consumer
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Abstract

Who are the socially conscious consumers? This article typologically classifies socially conscious consumers and evaluates the relative sensitivity of demographic and sociopsychological variables in discriminating degree of social consciousness.

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