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Cannibalism in the Marketplace

William Copulsky
Journal of Marketing
Vol. 40, No. 4 (Oct., 1976), pp. 103-105
DOI: 10.2307/1251077
Stable URL: http://www.jstor.org/stable/1251077
Page Count: 3
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Cannibalism in the Marketplace
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Abstract

The wrong kind of new product program can launch "success" which eats up your own market share. Copulsky presents two case histories.

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