You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Cannibalism in the Marketplace
Journal of Marketing
Vol. 40, No. 4 (Oct., 1976), pp. 103-105
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251077
Page Count: 3
You can always find the topics here!Topics: Brands, Human cannibalism, Maxims, Market share, Marketing, Automobiles, Instant coffee, Compact cars, Design, Product development
Were these topics helpful?See something inaccurate? Let us know!
Select the topics that are inaccurate.
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
The wrong kind of new product program can launch "success" which eats up your own market share. Copulsky presents two case histories.
Journal of Marketing © 1976 American Marketing Association