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American Bribery Legislation: An Obstacle to International Marketing
Jack G. Kaikati and Wayne A. Label
Journal of Marketing
Vol. 44, No. 4 (Autumn, 1980), pp. 38-43
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251228
Page Count: 6
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The authors discuss some key aspects of the Foreign Corrupt Practices Act (FCPA) and their implications for American executives engaged in international marketing. American corporations are suffering a competitive disadvantage as a result of the FCPA and consequently some companies are finding ways to circumvent the new law.
Journal of Marketing © 1980 American Marketing Association