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Early Warning Indicators of Business Failure
Subhash Sharma and Vijay Mahajan
Journal of Marketing
Vol. 44, No. 4 (Autumn, 1980), pp. 80-89
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251234
Page Count: 10
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Only recently have academicians and practitioners realized the importance of a systematic analysis of business failures. The authors develop a failure process model that can help managers to understand and predict failure. Causes and symptoms of failure are reviewed briefly as methods of analyzing failures. A parsimonious financial corporate failure model based on symptoms of failure (performance indicators) is developed and used to predict the business failure of retail establishments over the five-year period prior to the actual failure.
Journal of Marketing © 1980 American Marketing Association