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Review: Causal Models In Marketing By Richard P. Bagozzi
Reviewed Work: Causal Models in Marketing by Richard P. Bagozzi
Review by: Lynnw. Phillips
Journal of Marketing
Vol. 44, No. 4 (Autumn, 1980), pp. 126-128
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251239
Page Count: 3
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Journal of Marketing © 1980 American Marketing Association