Access

You are not currently logged in.

Access JSTOR through your library or other institution:

login

Log in through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Journal Article

Corporate Ethical Values and Organizational Commitment in Marketing

Shelby D. Hunt, Van R. Wood and Lawrence B. Chonko
Journal of Marketing
Vol. 53, No. 3 (Jul., 1989), pp. 79-90
DOI: 10.2307/1251344
Stable URL: http://www.jstor.org/stable/1251344
Page Count: 12
Were these topics helpful?
See something inaccurate? Let us know!

Select the topics that are inaccurate.

Cancel
  • Read Online (Free)
  • Download ($34.00)
  • Subscribe ($19.50)
  • Add to My Lists
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Corporate Ethical Values and Organizational Commitment in Marketing
Preview not available

Abstract

The authors explore corporate ethical values and organizational commitment in marketing. They (1) discuss corporate ethical values as a component of corporate culture, (2) review the literature on organizational commitment, (3) hypothesize a positive relationship between corporate ethical values and organizational commitment, and (4) empirically test the relationship with data from more than 1200 professional marketers, representing subsamples of marketing managers, marketing researchers, and advertising agency managers. The study results provide strong evidence of a positive association between corporate ethical values and organizational commitment. Given previous research demonstrating a strong link between commitment and specific organizational benefits, corporate ethics may be not only an important societal issue, but a key organizational issue as well.

Page Thumbnails

  • Thumbnail: Page 
79
    79
  • Thumbnail: Page 
80
    80
  • Thumbnail: Page 
81
    81
  • Thumbnail: Page 
82
    82
  • Thumbnail: Page 
83
    83
  • Thumbnail: Page 
84
    84
  • Thumbnail: Page 
85
    85
  • Thumbnail: Page 
86
    86
  • Thumbnail: Page 
87
    87
  • Thumbnail: Page 
88
    88
  • Thumbnail: Page 
89
    89
  • Thumbnail: Page 
90
    90