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Corporate Ethical Values and Organizational Commitment in Marketing
Shelby D. Hunt, Van R. Wood and Lawrence B. Chonko
Journal of Marketing
Vol. 53, No. 3 (Jul., 1989), pp. 79-90
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251344
Page Count: 12
You can always find the topics here!Topics: Marketing, Business ethics, Marketing management, Business management, Business structures, Advertising research, Social ethics, Ethical behavior, Advertising agencies, Cultural values
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The authors explore corporate ethical values and organizational commitment in marketing. They (1) discuss corporate ethical values as a component of corporate culture, (2) review the literature on organizational commitment, (3) hypothesize a positive relationship between corporate ethical values and organizational commitment, and (4) empirically test the relationship with data from more than 1200 professional marketers, representing subsamples of marketing managers, marketing researchers, and advertising agency managers. The study results provide strong evidence of a positive association between corporate ethical values and organizational commitment. Given previous research demonstrating a strong link between commitment and specific organizational benefits, corporate ethics may be not only an important societal issue, but a key organizational issue as well.
Journal of Marketing © 1989 American Marketing Association