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Gray Markets and the Legal Status of Parallel Importation
Dale F. Duhan and Mary Jane Sheffet
Journal of Marketing
Vol. 52, No. 3 (Jul., 1988), pp. 75-83
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251451
Page Count: 9
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The authors describe how and why gray marketing occurs in the context of legal and illegal (shadow) marketing activities. The regulatory and judicial decisions relating to gray marketing activities are reviewed and the implications of an upcoming Supreme Court ruling on gray marketing are discussed. Finally, some suggestions are offered to trademark owners who face gray market competition.
Journal of Marketing © 1988 American Marketing Association