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Gray Markets and the Legal Status of Parallel Importation

Dale F. Duhan and Mary Jane Sheffet
Journal of Marketing
Vol. 52, No. 3 (Jul., 1988), pp. 75-83
DOI: 10.2307/1251451
Stable URL: http://www.jstor.org/stable/1251451
Page Count: 9
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Gray Markets and the Legal Status of Parallel Importation
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Abstract

The authors describe how and why gray marketing occurs in the context of legal and illegal (shadow) marketing activities. The regulatory and judicial decisions relating to gray marketing activities are reviewed and the implications of an upcoming Supreme Court ruling on gray marketing are discussed. Finally, some suggestions are offered to trademark owners who face gray market competition.

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