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The Product Life Cycle: Analysis and Applications Issues
George S. Day
Journal of Marketing
Vol. 45, No. 4 (Autumn, 1981), pp. 60-67
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251472
Page Count: 8
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Each of the articles in this special section makes a distinctive contribution to the long-standing controversy over the managerial value of the product life cycle concept. This overview is designed to put these articles into a broader perspective by analyzing the major issues of identification, forecasting, and strategy formulation encountered in any meaningful application of the product life cycle.
Journal of Marketing © 1981 American Marketing Association