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The Bass New Product Growth Model: A Sensitivity Analysis for a High Technology Product

Douglas Tigert and Behrooz Farivar
Journal of Marketing
Vol. 45, No. 4 (Autumn, 1981), pp. 81-90
DOI: 10.2307/1251475
Stable URL: http://www.jstor.org/stable/1251475
Page Count: 10
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Bass New Product Growth Model: A Sensitivity Analysis for a High Technology Product
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Abstract

This paper assesses the performance of the Bass New Product Growth Model in forecasting quarterly and annual sales of optical scanning equipment for supermarkets in the U. S. The model is run with both constrained and unconstrained estimates of market potential.

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