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The Bass New Product Growth Model: A Sensitivity Analysis for a High Technology Product
Douglas Tigert and Behrooz Farivar
Journal of Marketing
Vol. 45, No. 4 (Autumn, 1981), pp. 81-90
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251475
Page Count: 10
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This paper assesses the performance of the Bass New Product Growth Model in forecasting quarterly and annual sales of optical scanning equipment for supermarkets in the U. S. The model is run with both constrained and unconstrained estimates of market potential.
Journal of Marketing © 1981 American Marketing Association