If you need an accessible version of this item please contact JSTOR User Support

The Relationship of Satisfaction and Performance to Salesforce Turnover

Charles M. Futrell and A. Parasuraman
Journal of Marketing
Vol. 48, No. 4 (Autumn, 1984), pp. 33-40
DOI: 10.2307/1251508
Stable URL: http://www.jstor.org/stable/1251508
Page Count: 8
  • Download PDF
  • Cite this Item

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support
The Relationship of Satisfaction and Performance to Salesforce Turnover
Preview not available

Abstract

This article reviews pertinent research related to the antecedents of turnover and discusses a research study involving a national industrial firm's salesforce. The study examined the moderating effect of salespeople's performance on the relationship between their job satisfaction and propensity to leave their firm. The paper concludes with implications for researchers and sales managers.

Page Thumbnails

  • Thumbnail: Page 
33
    33
  • Thumbnail: Page 
34
    34
  • Thumbnail: Page 
35
    35
  • Thumbnail: Page 
36
    36
  • Thumbnail: Page 
37
    37
  • Thumbnail: Page 
38
    38
  • Thumbnail: Page 
39
    39
  • Thumbnail: Page 
40
    40