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Journal Article

Understanding Marketing Strategy and Differential Advantage

Victor J. Cook, Jr.
Journal of Marketing
Vol. 49, No. 2 (Spring, 1985), pp. 137-142
DOI: 10.2307/1251573
Stable URL: http://www.jstor.org/stable/1251573
Page Count: 6
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Understanding Marketing Strategy and Differential Advantage
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Abstract

This article summarizes key concepts of marketing strategy and differential advantage, compares each concept with the comments of critics (see 2 preceding articles, this issue), and attempts to resolve the apparent differences of opinion.

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