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Understanding Marketing Strategy and Differential Advantage
Victor J. Cook, Jr.
Journal of Marketing
Vol. 49, No. 2 (Spring, 1985), pp. 137-142
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251573
Page Count: 6
You can always find the topics here!Topics: Investment strategies, Financial investments, Marketing, Ambition, Marketing strategies, Market share, Investment risk, Business structures, Cost functions, Calibration
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This article summarizes key concepts of marketing strategy and differential advantage, compares each concept with the comments of critics (see 2 preceding articles, this issue), and attempts to resolve the apparent differences of opinion.
Journal of Marketing © 1985 American Marketing Association