You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Problems and Challenges in Social Marketing
Paul N. Bloom and William D. Novelli
Journal of Marketing
Vol. 45, No. 2 (Spring, 1981), pp. 79-88
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251667
Page Count: 10
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Numerous problems can arise in attempting to use conventional, textbook approaches in social marketing programs. This article contains a review of these problems and draws on the experiences of the authors for supporting arguments and examples.
Journal of Marketing © 1981 American Marketing Association