You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Using Background Music to Affect the Behavior of Supermarket Shoppers
Ronald E. Milliman
Journal of Marketing
Vol. 46, No. 3 (Summer, 1982), pp. 86-91
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251706
Page Count: 6
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.
Journal of Marketing © 1982 American Marketing Association