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Using Background Music to Affect the Behavior of Supermarket Shoppers
Ronald E. Milliman
Journal of Marketing
Vol. 46, No. 3 (Summer, 1982), pp. 86-91
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1251706
Page Count: 6
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This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.
Journal of Marketing © 1982 American Marketing Association