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Early Development of the Philosophy of Marketing Thought

D. G. Brian Jones and David D. Monieson
Journal of Marketing
Vol. 54, No. 1 (Jan., 1990), pp. 102-113
DOI: 10.2307/1252176
Stable URL: http://www.jstor.org/stable/1252176
Page Count: 12
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Early Development of the Philosophy of Marketing Thought
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Abstract

An extensive study of archival materials is used to examine the philosophic origins of marketing thought at two centers of early development, the University of Wisconsin and the Harvard Business School. Evidence suggests that the German Historical school of economics provided much of the philosophic foundation of the discipline.

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