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Early Development of the Philosophy of Marketing Thought
D. G. Brian Jones and David D. Monieson
Journal of Marketing
Vol. 54, No. 1 (Jan., 1990), pp. 102-113
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1252176
Page Count: 12
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An extensive study of archival materials is used to examine the philosophic origins of marketing thought at two centers of early development, the University of Wisconsin and the Harvard Business School. Evidence suggests that the German Historical school of economics provided much of the philosophic foundation of the discipline.
Journal of Marketing © 1990 American Marketing Association