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Review

Reviewed Work: Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers by Jan-Benedict E. M. Steenkamp
Review by: Harish Sujan
Journal of Marketing
Vol. 55, No. 2 (Apr., 1991), p. 82
DOI: 10.2307/1252242
Stable URL: http://www.jstor.org/stable/1252242
Page Count: 1
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