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Market Information Processing and Organizational Learning

James M. Sinkula
Journal of Marketing
Vol. 58, No. 1 (Jan., 1994), pp. 35-45
DOI: 10.2307/1252249
Stable URL: http://www.jstor.org/stable/1252249
Page Count: 11
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Market Information Processing and Organizational Learning
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Abstract

Our understanding of how organizations process market information can be advanced substantially on the basis of principles derived from models of organizational learning. Accordingly, the author examines the extant literature on organizational learning, proposes a hierarchy of market sense making, and provides research propositions that will enhance marketers' understanding of information processing and knowledge creation in organizations.

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