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Learning Orientation, Working Smart, and Effective Selling
Harish Sujan, Barton A. Weitz and Nirmalya Kumar
Journal of Marketing
Vol. 58, No. 3 (Jul., 1994), pp. 39-52
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1252309
Page Count: 14
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Learning and performance goal orientations, two motivational orientations that guide salespeople's behavior, are related to working smart and hard. Working smart is defined as the engagement in activities that serve to develop knowledge of sales situations and utilize this knowledge in selling behavior. It is found that a learning goal orientation motivates working both smart and hard, whereas a performance goal orientation motivates only working hard. The goal orientations also are found to be alterable through supervisory feedback. Furthermore, self-efficacy, salespeople's confidence in their overall selling abilities, is found to moderate some of the relationships with the goal orientations.
Journal of Marketing © 1994 American Marketing Association