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Journal Article

The Ranchers' Choice Cooperative: What Happened?

Constance L. Falk
Review of Agricultural Economics
Vol. 24, No. 2 (Autumn - Winter, 2002), pp. 512-527
Stable URL: http://www.jstor.org/stable/1349775
Page Count: 16
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The Ranchers' Choice Cooperative: What Happened?
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Abstract

This case considers a "new generation" value-added cooperative in southern Colorado that marketed kosher and natural beef and lamb products until a fire in the processing plant halted operations. The case profiles the history and strategy of the Ranchers' Choice Cooperative and illustrates the challenges of transforming a good idea into a profitable one.

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