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The Direct Measurement of Utility and Subjective Probability
The American Journal of Psychology
Vol. 75, No. 2 (Jun., 1962), pp. 208-220
Published by: University of Illinois Press
Stable URL: http://www.jstor.org/stable/1419604
Page Count: 13
You can always find the topics here!Topics: Expected utility, Psychological reinforcement, Rational choice theory, Psychophysics, Learning theory, Psychometrics, Mathematical functions, Mathematical independent variables, Money value, Direct measurement
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The American Journal of Psychology © 1962 University of Illinois Press