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Integration of Verbal and Visual Information as Evidenced by Distortions in Picture Memory

Dedre Gentner and Elizabeth F. Loftus
The American Journal of Psychology
Vol. 92, No. 2 (Jun., 1979), pp. 363-375
DOI: 10.2307/1421930
Stable URL: http://www.jstor.org/stable/1421930
Page Count: 13
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Integration of Verbal and Visual Information as Evidenced by Distortions in Picture Memory
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Abstract

Subjects were presented with a series of pictures, some of which were general (girl walking down the path) and others specific (girl hiking down the path). These pictures were matched with sentences which were either general or specific ("The girl is walking [hiking] down the path.") Subsequently, a forced-choice picture recognition test was administered in which subjects saw pairs of pictures and indicated which member of each pair they had seen before. It was found that labelling the picture with a sentence containing a specific verb substantially increased the likelihood that the specific picture corresponding to that verb would subsequently be falsely recognized. The results are discussed in terms of current theories of memorial representation.

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