You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Personal Narratives: A Key to Interpreting Consumer Behavior
Sidney J. Levy
Vol. 40, No. 1, Foodways and Eating Habits: Directions for Research (Jan., 1981), pp. 94-106
Published by: Western States Folklore Society
Stable URL: http://www.jstor.org/stable/1499854
Page Count: 13