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Personal Narratives: A Key to Interpreting Consumer Behavior

Sidney J. Levy
Western Folklore
Vol. 40, No. 1, Foodways and Eating Habits: Directions for Research (Jan., 1981), pp. 94-106
DOI: 10.2307/1499854
Stable URL: http://www.jstor.org/stable/1499854
Page Count: 13
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Personal Narratives: A Key to Interpreting Consumer Behavior
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