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Why Companies Go Green: A Model of Ecological Responsiveness

Pratima Bansal and Kendall Roth
The Academy of Management Journal
Vol. 43, No. 4 (Aug., 2000), pp. 717-736
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/1556363
Page Count: 20
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Why Companies Go Green: A Model of Ecological Responsiveness
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Abstract

We conducted a qualitative study of the motivations and contextual factors that induce corporate ecological responsiveness. Analytic induction applied to data collected from 53 firms in the United Kingdom and Japan revealed three motivations: competitiveness, legitimation, and ecological responsibility. These motivations were influenced by three contextual conditions: field cohesion, issue salience, and individual concern. In this article, we also identify the conditions that likely lead to high corporate ecological responsiveness.

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