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Making "It" in Hollywood: Clara Bow, Fandom, and Consumer Culture

Marsha Orgeron
Cinema Journal
Vol. 42, No. 4 (Summer, 2003), pp. 76-97
Stable URL: http://www.jstor.org/stable/1566529
Page Count: 22
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Making
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Abstract

Fan magazines had a dramatic impact on actress Clara Bow's career and on female fandom more generally. This article examines Bow's 1927 star vehicle "It" as a parable for fan culture, particularly for the ways that fan magazines constructed their female readers and Hollywood films addressed their female spectators.

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