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Kinetic Art: On the Use of Subliminal Stimulation of Visual Perception

Robert B. Baldwin
Leonardo
Vol. 7, No. 1 (Winter, 1974), pp. 1-5
Published by: The MIT Press
DOI: 10.2307/1572728
Stable URL: http://www.jstor.org/stable/1572728
Page Count: 5
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Kinetic Art: On the Use of Subliminal Stimulation of Visual Perception
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Abstract

The author refers to his work with the photic-stimulation of alpha brain waves with flashing lights and gives his reasons for abandoning this approach in a kinetic art work. He discusses briefly the phenomenon of subliminal stimulation of visual perception of images and provides a bibliography of relevant literature on the subject. His recent kinetic art installation 'Atavacron Series, I', involving the use of subliminal stimulation, is described and the results he obtained with it are discussed. He gives his reasons for concluding that the human eye is capable of picking up subliminal stimuli and that supraliminal images are more easily remembered when shown in conjunction with subliminal ones.

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