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Measuring the Societal Benefits of Innovation
J. G. Tewksbury, M. S. Crandall and W. E. Crane
New Series, Vol. 209, No. 4457 (Aug. 8, 1980), pp. 658-662
Published by: American Association for the Advancement of Science
Stable URL: http://www.jstor.org/stable/1684342
Page Count: 5
You can always find the topics here!Topics: Product innovation, Investment return rates, Technological innovation, Novation, Patents, Financial investments, Surplus, Business innovation, Economic benefits, Consumer goods industries
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Quantitative economic analysis of 20 commercial innovations shows that there is great benefit to society that is often not reflected in the rate of return to the innovator. The study also documents the importance of marketing strategy and proper consideration of risk.
Science © 1980 American Association for the Advancement of Science