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A Survey of Advertising and Market Structure
Gerard R. Butters
The American Economic Review
Vol. 66, No. 2, Papers and Proceedings of the Eighty-eighth Annual Meeting of the American Economic Association (May, 1976), pp. 392-397
Published by: American Economic Association
Stable URL: http://www.jstor.org/stable/1817252
Page Count: 6
You can always find the topics here!Topics: Consumer advertising, Advertising rates, Advertising expenditures, Consumer prices, Prices, Consumer information, Consumer equilibrium, Industrial marketing, Market prices, Advertising research
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