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Calculation of Optimal Product and Retailer Characteristics: The Abstract Product Approach

William J. Baumol
Journal of Political Economy
Vol. 75, No. 5 (Oct., 1967), pp. 674-685
Stable URL: http://www.jstor.org/stable/1829081
Page Count: 12
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Calculation of Optimal Product and Retailer Characteristics: The Abstract Product Approach
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